Before engaging in my own practice graphic design projects, I sought out a website with poor graphic design so that I would have an idea of what the fatal errors (or "sins") discussed by Golombisky & Hagen look like. I didn't have to search long. Most websites I visited had at least two no-no's somewhere on the site, but some were quite horrendous. One such site is for Video Sonic, which specializes in video and audio equipment repair (although I did have to stare at their homepage for quite a while to figure that out, let alone what the same of their company even is).
Where to begin on this? First, the company's name is so tiny in the corner that, like I said, I couldn't figure out who they were at all. The next thing that jumps out at you is the enormous amount of negative space dead center in the screen. I waited for a while thinking that the page just hadn't fully loaded. If they're wondering what to put there, I would suggest to relocate their company name to that spot. Next, the navigation is very sporadic (and some of those boxes aren't links at all). The next "sin" is that they centered everything, which gives the page a horrible look. Some things can be centered, but the navigation should be a list and there shouldn't be one credit card logo hanging out below the rest. While we're on that, why is the credit card info smack between the links to their individual locations' websites? - And if you're now thinking that the individual websites look better than this simple portal, you're quite mistaken. Next issue: they've decided to go with dark colors for the foreground and the background, which means you need to strain to see the words. Of course those ugly white boxes randomly spewed on the page do assist slightly. The one set of boxes that do pop out are their coupons, which they have decided to paint the brightest colors they could find, leaving the color scheme very unbalanced. They also need to fix some of their links; if you click the chatroom, you'll be the only one there. I could probably go on for a while, so I'll call it quits here.
Then I began some practice graphics of my own. Both are activities from Krause's Design Basics Index. The first is a Mini Compositions exercise which was relaxing to play around with. Basically, each rectangle is supposed to include geometric shapes. Some I used the computer to draw straight lines and others I free-drew (I'm sure you can't tell which ones I carefully drew without computer aid...).
The second activity was to develop three ads displaying a form of repetition in each. Each ad has some good qualities, and I admit that I can see areas in each that can use improvement as well. I won't bias you, though, so I'll let you comment on good/bad qualities at will.
Please leave comments on what you think about my first art since high school. Like I stated above, there are pros and cons with each one; feel free to point out areas that are in need of improvement!
Steve, You are quite creative. I loved your ads. What I appreciated first off is that your graphics are directly connected to the content of your ad. The ads are clever and make me want to take the flight lessons.
ReplyDeleteI have 2 suggestions. The first ad has the clouds as the border. I'm wondering how the border would have looked if on the slides the clouds continued with the same orientation as on the top and bottom.
My second comment has to do with the Airborne logo. The A is detached and seems to be falling... (my perception). How would it have looked if the A was closer to IRBORNE and a little higher as if flying in the air?
You made very good use of color and the ads are quite pleasing.
SHERI
Thank you for your suggestions! I think you are right about the cloud border. As for the logo, I had intended for it to look like the IRBORNE was levitating (hence the shadow), not that the A is falling. I suppose it didn't turn out the way I expected; that's why a second pair of eyes is always good. Thanks for your feedback, I'll keep it in mind for the next Mini Art School!
DeleteSteven,
ReplyDeleteI loved your composition design exercise. You know, it's funny how we conceptualize things when we read them. When I read that assignment I envisioned it as repeated attempts using the same shapes to find a balance that you liked. So, that's what I did. Yours is so much more vibrant! A variety of colors and shapes to really try out the size and balance of images within space. I especially like the way you organized the space with all the different colored squares. That would make a really interesting ad for some product!
Hi Steve,
ReplyDeleteYou did a great job with your critique of Video Sonic. I agree with each of the points you made in reference to their layout design. It is atrocious to navigate... You would think that a VIDEO site would know more about what is visually appealing to its clientele! Sad, really.
As far as your art exercises are concerned, featuring skills not attempted since high school, you did well overall! It's clear you took great pains to experiment with a variety of shapes and colors when creating your compositions.
I agree with Sheri's critique of your Airborne ads. I, too, perceived your attempt to segregate the A as an attempt to embellish it, and would have preferred to see it floating above as well. I admire your efforts to compose a visually pleasing piece (quite the opposite of Video Sonic's work!).
Nicely done!
Best,
Erica